For many of us, chosing wine comes down to whether the price is just about right – not too cheap, not too expensive – and whether we like the look of the label.
But price and label are not reliable guides to quality. Some £10 boring-looking bottles are as good (or better!) than some £20 sexy-looking bottles.
The experts might agree it’s great but that doesn’t guarantee you’ll like it.
Happily, help is at hand. The wine world is awash with data. The whole industry revolves around ratings, reviews, critics, awards and points – all of which can help us find the hidden gems that top the ratings but don’t break the bank so you can try them for yourself.
Join for £14.99 a month.
We will send you a nice bottle of wine each month that the experts think is worth twice the price. If you like it and want more, let us know and we will get it for you.
If you don’t like it you don’t need to do anything except wait for the next one to arrive.